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Whatsapp pricing1/25/2024 ![]() ![]() The template categorization appeal process closed on May 15, 2023. If you disagree with the category that WhatsApp assigned a given template, you can appeal the categorization to WhatsApp through our support team. Any conversation that does not qualify as utility or authentication is a marketing conversation. Marketing conversations - Include promotions or offers, informational updates, or invitations for customers to respond/take action.Authentication conversations - Enable businesses to authenticate users with one-time passcodes, potentially at multiple steps in the login process (e.g., account verification, account recovery, integrity challenges).Utility conversations - Facilitate a specific, agreed-upon request or transaction or update to a customer about an ongoing transaction, including post-purchase notifications and recurring billing statements.There are three new categories for business-initiated conversations: ![]() You can refer to the template category guidelines to understand the differences between each template category. Therefore we advise you to check out the template categories starting from April 1, 2023. ![]() There is template migration by WhatsApp from the existing category to new one because starting June 1, the rates charged will be based on the conversation category. Meanwhile, user-initiated conversations will be called service conversations.īefore these new prices went into effect on June 1, 2023, there were several updates for the previous months. Businesses using the WhatsApp Business Platform will be charged per 24-hour conversation, with different rates by conversation category.īusiness-initiated conversations will be split into three new categories: utility, authentication, and marketing. Any messages sent above 3,000 per month are at an additional cost and charged per ‘message sent.WhatsApp will officially release the new pricing in 2023 on June 1, 2023. The baseline monthly fee includes 3,000 messages sent every month (see below for how ‘messages sent’ is calculated). Purchasing the ‘Proactive Support Plus’ upgrade unlocks a number of capabilities including product tours, surveys, in-app posts, mobile push, and mobile carousels. Resolutions are counted if Fin provides an answer (AI Answer or Custom Answer) in a conversation and the customer confirms the answer provided is satisfactory or exits the conversation without requesting further assistance. Learn more about Email pricingįin AI chatbot usage is measured in ‘resolutions.’ This ensures that you only pay when Fin achieves the outcome you and your customers care about most – resolved conversations. Email campaigns are charged per the number of ‘Bulk Emails Sent’, which are emails sent to more than one customer. Additionally, emails sent from the Inbox are without additional charge. Inbound emails from your customers and responses to those emails are included as part of your plan without additional charge. SMS is charged per the number of “SMS sent and/or received” with unit costs varying by volume. We have different pricing for inbound and outbound WhatsApp. WhatsApp is charged per ‘conversation’, with unit costs varying by volume. In addition to Seats and ‘Proactive Support Plus’, you only pay for what you use. ![]()
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